Unlocking Online Opportunities for Print Success
In an increasingly digital world, printed marketing materials still hold undeniable power—especially when sold online. While Rapid Press Printing in Forest Lake, MN excels in high-quality physical products, the smartest growth strategy in 2025 is to tap into online platforms to expand sales and reach broader markets.
Let’s break down the most effective and profitable places to sell printed marketing materials online, and how you can use your local edge to compete—and win—in the digital landscape.
What Printed Marketing Materials Sell Best Online?
Before diving into platforms, you need to know what sells well online. Top sellers include:
• Business Cards: Premium, glossy, recycled, or embossed
• Flyers and Brochures: Especially for small businesses and nonprofits
• Menus: Restaurants are constantly changing their offerings
• Thank You Cards: For Etsy shops and boutiques
• Event Signage and Banners: Used for parties, expos, and festivals
• Custom Stickers and Labels: A growing market in handmade goods
Understanding your product mix allows you to tailor listings, optimize searchability, and reach the right buyers.
Who Buys Print Marketing Materials Online?
• Startups and solopreneurs
• Realtors, insurance agents, contractors
• Small business owners without design skills
• Event planners and wedding coordinators
• Restaurants needing new menus or loyalty cards
• Artists and Etsy sellers needing packaging inserts
Your materials solve real problems for these groups—and they’re actively looking online for solutions.
Your Forest Lake MN Location Builds Trust
Many buyers prefer to shop from U.S.-based sellers to avoid long shipping times and questionable quality. Highlighting that your business is based in Forest Lake, Minnesota gives you a powerful advantage. It builds trust, implies faster shipping, and signals that your materials are made with care, not mass-produced overseas.
Top Online Platforms to Sell Printed Materials
Etsy: The Artisan Marketplace for Print
Etsy is the place for selling creative printed goods. Think:
• Realtor welcome kits
• Custom branded thank-you cards
• Salon appointment cards
• Menus for pop-up food vendors
Set up a store under a catchy name like "Forest Lake Prints" and use beautiful product photos with keyword-rich descriptions.
Shopify: Your Branded Storefront
Want complete control? Shopify lets you build an ecommerce store, take credit card payments, and customize your branding. Perfect for:
• Creating packages like “Startup Branding Kits”
• Subscription services for seasonal flyers
• Featuring client testimonials and a custom portfolio
Use Forest Lake MN in your meta-tags for local SEO benefits.
Facebook Marketplace and Facebook Shops
You’d be shocked how many small business owners browse Facebook Marketplace for local deals on marketing services. Create listings that include:
• “Tri-fold Menus for Restaurants – Local Pickup Available”
• “Custom Realtor Flyers – Same Day Turnaround in MN”
Also, set up a Facebook Shop and link it to your Instagram account for full social selling power.
Amazon Handmade and eBay
Yes, Amazon is not just for books or gadgets. Their Handmade section allows you to sell customized print goods, while eBay is great for bulk or wholesale flyers, door hangers, and business card deals.
Wix, Squarespace, and WordPress with WooCommerce
Want something simpler than Shopify? Wix and Squarespace are drag-and-drop alternatives to launch a clean-looking print store in under a week. If you're more tech-savvy, WordPress with WooCommerce gives you more SEO flexibility.
Pinterest: Not Just Pretty Pictures
Create a Pinterest account dedicated to showcasing:
• Print product mockups
• Before and after branding packages
• How-to guides (e.g. "How to Use Brochures Effectively")
Pinterest users plan to buy. So add links to your store in every pin.
Smart Selling Strategies That Work Online
Offer Pre-Designed Kits
Not everyone wants to start from scratch. Create industry-specific bundles:
• Real Estate Print Kit: Flyers, signs, business cards
• Restaurant Start-up Pack: Menus, loyalty cards, promo posters
• Salon Print Bundle: Appointment cards, signage, handouts
List these as digital+physical products for upsell opportunities.
Promote on LinkedIn and Local Facebook Groups
Connect with B2B clients via LinkedIn by posting:
• Case studies from Forest Lake
• Tips on using printed materials to increase conversions
• Local shoutouts to clients
In Facebook groups like "Minnesota Small Business Owners", join conversations and offer samples.
Use Google My Business Profile Smartly
Your Google Business Profile should include a direct link to your online store. Add photos of products, updates, and a call to action: “Order custom printed flyers online—delivered from Forest Lake!”
Add a Live Chat Widget
Most customers have quick questions before purchasing. Use apps like Tidio or Crisp to add chat to your site, and you’ll see conversions jump.
Drive Local Traffic to Online Store with QR Codes
Print postcards with QR codes linking to:
• Seasonal specials
• Print packages
• Free design guide
Hand them out at local Forest Lake events, or leave them at cafés and co-working spaces.
Turn Testimonials Into Trust-Building Content
Use local testimonials in your product listings:
“Rapid Press Printing helped me create the perfect flyers for my salon’s grand opening. Fast, beautiful, and affordable!” — Jessica, Forest Lake MN
Add these to your Shopify homepage, Etsy listings, and Pinterest pins.
FAQs
Where should I start selling printed materials online? Start with Etsy and Facebook Marketplace for fast exposure. Add Shopify for long-term branding.
Can I sell marketing materials if I don't have a website? Yes! Facebook, Etsy, and Pinterest allow you to sell without needing your own website.
Do people still buy business cards and flyers online? Absolutely. Especially small businesses, contractors, and restaurants needing quick branding.
How do I reach local customers through my online store? Use local SEO keywords, your Google Business Profile, Facebook groups, and QR code mailers.
What's the most profitable print item to sell online? Bundled kits (menus + flyers + signs) and niche cards (real estate, thank-you cards) tend to be high-margin.
Should I offer digital downloads too? Yes! Selling editable templates adds passive income and attracts DIY clients.
Conclusion
Selling printed marketing materials online opens new doors for Rapid Press Printing in Forest Lake MN. Whether you're using Etsy to sell hand-crafted business cards or Shopify to run a full-scale print shop, the possibilities are endless. With the right platforms, strong visuals, and local trust, you can expand your reach far beyond Main Street—all while staying rooted in the community that made you.
Lisa Leseman - Rapid Press Printing
Post written by AI - Approved